How Posting Less Leads To More Engagement

There’s no way around it. Planning fresh and relevant content can feel like a full-time job. And for those small business owners already overworked and short-staffed, it can seem impossible to find enough time to do it well.

But what if there was a way to post less while gaining more engagement? It’s true! That’s because it’s not about how often you post. The latest algorithms look for certain factors in the content they share the most. If you can give them what they want, you'll see a big boost in your monthly analytics.

Here are seven ways to improve your social media presence without giving yourself more work.

1. Post at the Right Times- Statistically speaking, early weekday mornings, especially Tuesday-Thursday, are the best days and times to post. But that varies based on many factors. Diving into monthly analytics is a great way to find that sweet spot where your audience is the most active and engaged.

2. Follow Similar Accounts- Of course, you want to build your network, but be careful following too many accounts not in line with your business goals. Algorithms are tricky. Be selective to ensure your content is seen by the right audience.

3. Create Reels- If you use Instagram for business, incorporating Reels in your social media strategy is a must. These short, entertaining videos have become the preferred content method for organic reach and gaining new followers. Choose trending music, and utilize subtitles and fun effects to make yours stand out.

4. Use Proper Hashtags- A post or video that includes hashtags will almost always get more engagement than a post that does not. Hashtags are easily searchable, allowing consumers to find businesses by narrowing keywords. Keep your brand and location-specific, but also include some popular hashtags to expand your reach.

5. Capitalize on Trends- From the Met Gala next month to mental health awareness and mindfulness, include trending pop culture topics if or when you can. They'll catch more attention and make your content feel fresh and relevant.

6. Go Live- You are the face behind your brand, and people want to see more of YOU, especially impromptu and unfiltered. Many business owners shy away from the camera, but this is a crucial component of better social media engagement. If it still feels intimidating, try going behind the scenes of your business to demonstrate a new product or service.

7. Share Frequently to Stories-The easiest and most efficient way to up your engagement without creating new content is by sharing posts already in your feed to stories. A short life span (they appear for just 24 hours) gives followers a sense of urgency to view them or risk missing out. Try utilizing extra features like tagging a location, asking a question, or taking a poll. Don’t be afraid to experiment and get creative!

When it comes to creating social content for your business, think of quality and not quantity. If you’re feeling stuck, consider switching up your strategy or reviewing analytics to find areas of strengths and weaknesses. Then target them accordingly.

As always, we’re here to answer questions or help develop new strategies. Email alison@officiallysocial.com anytime.