Marketing your business on social media can seem overwhelming. From eye-catching videos to clever taglines, there is always something new to adapt and incorporate into your strategy.

There’s no way around it. Planning fresh and relevant content can feel like a full-time job. And for those small business owners already overworked and short-staffed, it can seem impossible to find enough time to do it well.

2023 is the year of social media. Why? Social media channels are ever-evolving, and current shifts across various platforms (hello, Twitter) mean there’s room for everyone to take advantage of new tools and a new audience.

There’s nothing quite like the start of a new year. The clock strikes midnight, and we all instantly feel a sense of new beginnings and new opportunities. And while most of us are busy making personal resolutions we’ll (hopefully) stick to, business owners are creating lists of their own.

TikTok reached new heights in recent years as viewers tuned in to watch videos on everything from dance challenges to illusionists “flying” through the air. But what started as a casual, entertaining platform has also turned into a marketing powerhouse.

Your brand is your voice. It’s how you communicate with customers when you can’t be face to face. And it not only the current state of your business but a future vision, too. Consider what you want to be known for and the best way to express this to followers.

Social media platforms are constantly changing. And right now, videos are making a significant impact across the board, especially on Instagram since they introduced the reels feature in 2020.

One of the most challenging parts of social media is creating a constant influx of new and creative content to share. If you’re feeling a little uninspired, you’re not alone!