To Blog, Or Not To Blog

We know you’d love to have a blog for your business, but the thought of writing something that people will actually read might sound intimidating. It’s not, we promise! There are so many easy ways to start blogging, but the first thing you need to establish is your why. 

A blog does so many great things for your business. And if you’re not doing it, there are other people in your industry that are. It’s best to bite the bullet and get started. Once you write the first few, you’ll see how easy it is. We bet you have a lot more to share than you think.

Here are our top five favorite reasons to start a blog:

1.     Exclusive Content – While we always encourage sharing content from outside sources, having your own content to mix in is ideal. Having a blog allows you to tailor the message you want to post on social media. Most businesses have a niche market, and blogging is the best way to put your stamp on your industry.

2.     Educates Followers – Ask any business owner, and they can give you a laundry list of information they WISH clients knew that would make their job so much easier. Creating a blog is your chance to educate followers and eliminate common issues. Better yet, when a client emails with a question, all you need to do is copy/paste the link to your article and send it along. You know it will contain information exactly as you want it.

3.     Positions You As An Authority – Let’s face it, a blog proves that you know your stuff! How many times have you read an industry article and thought of how you could do it better? A blog is your chance to show how much you know, which creates trust with clients. Who doesn’t want to work with an expert?

4.     Builds A Bank Of Content – When you regularly publish blog posts, they live on your website and never disappear or get lost in a social media feed. For example, if you post twice per month, you’ll have twenty-four blog posts to show for it at the end of a year. Now, that’s impressive! And the best part is, you can go back and recycle old blog posts on social media.

5.     Nothing Is More Shareable – Nothing is shared more on social media than blog posts. Whether you write in list form, a how-to article, or an in-depth piece, people love sharing articles they enjoy. And if you’re regularly posting fresh content, followers will be more likely to visit your site and share. 

Want to hear our best blogging tips? Look out for Part 2 coming soon!