Top 5 Reasons To Post On Social Media

We talk to potential clients all the time who question if there’s a genuine need for their business to be active on social media. Of course, you know our answer;) YES! 

Imagine searching Facebook for a product or service, and you’ve narrowed the choices down to two businesses. One posts daily, providing interesting and current content. The other hasn’t posted since 2017. Who would you choose?

If you truly understand all of the great reasons why social media can be one of your greatest marketing tools, it will also help you direct your online image. This brand awareness will help keep you at the forefront of your industry and in the minds of prospective clients.

Still not convinced? Here are our top 5 reasons your business needs to post on social media:

1.     Education – The more a client knows, the better decision they can make. Most industries can easily create a list of their client’s most common mistakes or information they wished all of their customers knew before beginning a project. Well, here’s your chance! If you share helpful hints, educational articles, and mistakes to avoid, you’re eliminating miseducation right from the start.

2.     Authority – Why should people pick your business? Because you know the most! Posting useful information regularly shows followers how well you know your industry. This gives people confidence that they’re making the right choice when doing business with you. And when you put their minds at ease, people are much more likely to sit back and let you do your job.

3.     Advertise – How else will anyone know about your business unless you tell them? List your services, promote specials, tell followers everything they need to know about what your company does. Include details like contact information, hours of operation, client testimonials, and pics of past projects in your social media posts.

4.     Entertain – Make sure to have a little fun! Industry jokes, interesting quotes, and compelling videos all make for great content. Think that real estate joke is a wasted post? Think not! If you check analytics, you’ll often find the entertaining content is what people engage with the most. And isn’t the whole point of social media to be social?

5.     Engage – Social media allows you to reach and interact with thousands (and sometimes millions) of people you would never be able to reach otherwise. Friendly banter, consumer questions, and instant feedback have elevated online marketing to a whole new level. Embrace the engagement.

We could go on and on. Social media has completely changed the playing field when it comes to online marketing and business promotion. Endless tools and tricks are at your disposal, and there are more advancements every day. What an exciting time to be in business!